Jessica LeBaron

Growth Marketing Associate – Paid Search Interview Project

For this interview project, I was asked to build a mock Google Ads campaign and present a weekly report for Rover.com. I really enjoyed this process!

Affiliate Marketing Interview Project

View the pivot table I created for this project here.

Skilljar Digital Strategy Optimization Recommendations

On The Lo Swimwear SEO

Part 1: Company Introduction & SEO Pitch Part 2: Initial Research Part 3: Content Audit & Technical Review Part 4: On The Lo Swimwear SEO Capstone

Digital Marketing Specialization Capstone Project

How I Switched Into A Marketing Career

I came into the field of marketing after being an elementary school teacher for two years. After realizing I wanted more career growth opportunities, I turned down a teaching job in August 2019 and pressed “reset” on my career path. At the time, I wasn’t quite sure of what I wanted to do. After dippingContinue reading “How I Switched Into A Marketing Career”

Coming Up With A Name And Brand

In this post, I’ll be explaining how I landed on the name Split Leaf Marketing! From the beginning brainstorm stages, to figuratively banging my head against my desk, to the refinement towards the end, below is my experience with coming up with a name and brand for my site. All I started with was aContinue reading “Coming Up With A Name And Brand”

About Split Leaf Marketing

I created Split Leaf Marketing six months into my marketing journey as a way to advance my writing, editing, and content creation skills, to share my experience as I continue to grow, and to use as a professional portfolio. I hope that what I share here can help give some insight into my experience, sparkContinue reading “About Split Leaf Marketing”